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A quick insight to what brands are preparing for summer 2026

"Have you ever noticed that every summer seems to have a drink?" One year it's an Aperol Spritz. Another year it's an Espresso Martini. Now it feels like everyone has a Paloma in their hand. Suddenly it's on menus. It's all over social media. Your friends are ordering it. And before you know it, it becomes part of the season But have you ever stopped and wondered... Who actually decides what the drink of the summer is? Most of us don't question it. We order the drink, enjoy t

A inside look at the heart of drinks culture